Facebook and comScore Expand Partnership for Improved Campaign Measurement

Comscore is expanding their relationship with Facebook to offer to their clients comprehensive reporting of desktop and mobile campaigns.

In September, Comscore launched video viewability and engagement for ads on Facebook and Instagram. Today, is expanding this reporting to display viewability for Facebook and video viewability for external publishers via the Facebook Audience Network.

In the coming months, Comscore will add in-target audience reporting across these platforms, helping clients understand the ads that hit their demographic target. These additions help Comscore deliver to their clients a more complete view of their campaign performance.

Facebook Video Advertising Trends

Facebook ads enable any company to effectively target posts to specific audiences, this makes it easier to deliver content to the people that actually want to see it. And builds credibility and relevance of your brand to the users that interact with your ads.

But getting your content to the right people isn’t just about creating great content for your target audience. You also need to understand your competitive market to effectively tailor your ad strategy.

Socialbakers, a provider of social media analytic tools, leveraged their social media data set to conduct an analysis of over 4.5 million ads posted on Facebook and Instagram between January 2015 and February 2016. They teamed up with HubSpot, an inbound marketing and sales platform, to deliver the latest in the world of social advertising.

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Facebook is testing real-time ads for live videos

Facebook investing in resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. At the moment, brands and publishers are promoting their Facebook Live content through sponsored posts prior to the broadcast or once the live video has ended.

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Top 5 Facebook Video Statistics for 2016

Facebook Video Statistics For 2016 Infographic

Last year saw exceptional growth for video on Facebook and the overall trajectory of Facebook video consumption is undeniable. Facebook will be working hard in 2016 to cement that vision, especially in the areas of live video and VR. Below are five statistics which show the importance of video on Facebook in 2016.

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85% of Facebook video is watched without sound but it works fine

As much as 85 percent of video views for some publishers on Facebook happen with the sound off — the result of embracing the unique features of the platform, which prioritizes silent videos with striking visuals and text. The intent is to make it easy for people to consume the information presented in the videos without needing to turn the sound on.

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AJ+ generated 2.2 billion Facebook video views last year

Al Jazeera’s digital-only offshoot was born in a world where platforms rule. The site, launched in late 2014, has made the distributed content core to its strategy, trading the homepage for presences on Facebook, Instagram and Twitter.

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More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages

Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown.

Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass.

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Facebook is teaming with DigitasLBi to create a live morning show

The ad agency unveiled a program called Rise and Shine, a livestreamed morning “Feed show” on Facebook that will include local weather, exercise workouts, recipes and more.

The sponsored shows will air three to five times a week and appear on a brand’s Facebook page, in the news feed as well as in Facebook Messenger.

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