Facebook and comScore Expand Partnership for Improved Campaign Measurement

Comscore is expanding their relationship with Facebook to offer to their clients comprehensive reporting of desktop and mobile campaigns.

In September, Comscore launched video viewability and engagement for ads on Facebook and Instagram. Today, is expanding this reporting to display viewability for Facebook and video viewability for external publishers via the Facebook Audience Network.

In the coming months, Comscore will add in-target audience reporting across these platforms, helping clients understand the ads that hit their demographic target. These additions help Comscore deliver to their clients a more complete view of their campaign performance.

Facebook is testing real-time ads for live videos

Facebook investing in resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. At the moment, brands and publishers are promoting their Facebook Live content through sponsored posts prior to the broadcast or once the live video has ended.

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Tech Prediction: Less Text, More Video

Mary Meeker top venture capital analyst shares internet trends.

Mary Meeker is looking at the next five years, and said that there has been a trend and continues to be a trend towards the visual internet away from the text internet. If you go back to the early days of internet there was limited bandwidth, limited storage. Of course text was the only way it make sense.

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Top 5 Facebook Video Statistics for 2016

Facebook Video Statistics For 2016 Infographic

Last year saw exceptional growth for video on Facebook and the overall trajectory of Facebook video consumption is undeniable. Facebook will be working hard in 2016 to cement that vision, especially in the areas of live video and VR. Below are five statistics which show the importance of video on Facebook in 2016.

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85% of Facebook video is watched without sound but it works fine

As much as 85 percent of video views for some publishers on Facebook happen with the sound off — the result of embracing the unique features of the platform, which prioritizes silent videos with striking visuals and text. The intent is to make it easy for people to consume the information presented in the videos without needing to turn the sound on.

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AJ+ generated 2.2 billion Facebook video views last year

Al Jazeera’s digital-only offshoot was born in a world where platforms rule. The site, launched in late 2014, has made the distributed content core to its strategy, trading the homepage for presences on Facebook, Instagram and Twitter.

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More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages

Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown.

Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass.

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Video Marketing Statistics

By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching video.The rapid growth of video consumption has been one of the defining trends of the internet over the past several years.

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Google said to be exploring an ‘acceptable’ ads policy

Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say.

Google is heavily invested in keeping the web safe for advertising; the vast majority of Google’s business runs on advertising, and it reportedly pays large sums to make sure ads get around the ad blockers and appear on its sites.

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Facebook is teaming with DigitasLBi to create a live morning show

The ad agency unveiled a program called Rise and Shine, a livestreamed morning “Feed show” on Facebook that will include local weather, exercise workouts, recipes and more.

The sponsored shows will air three to five times a week and appear on a brand’s Facebook page, in the news feed as well as in Facebook Messenger.

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YouTube will now let brands automatically buy ads on its hottest viral videos

YouTube wants to give its advertisers easier access to “The Next Big Thing.”

The Google-owned video-sharing site just launched a new ad product called Google Preferred Breakout Videos that lets brands automatically place their content alongside what CEO Susan Wojcicki described as the site’s “Fastest rising, hottest videos.“

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By 2019, 80% of the World’s Internet Traffic Will Be Video

Video content accounted for an impressive 64% of all the world’s internet traffic in 2014, but even with all the ALS challenges, and cat videos that year brought us, we are due an explosion in consumption over the next 4 years.

According to a new report from Cisco, by 2019, online video will be responsible for four-fifths of global Internet traffic.

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Vertical video is becoming more popular

As mobile consumption continues to grow, news outlets – especially those publishing on Snapchat Discover and Facebook Video – are turning to vertical video, a format that was once widely derided, to optimize their content for viewing on phones.

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Twitter Looks to Video to Increase Ad Sales

Digital-video ad spending in the U.S. is expected to grow 28.5% this year to $9.84 billion, says eMarketer.

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