Facebook ads enable any company to effectively target posts to specific audiences, this makes it easier to deliver content to the people that actually want to see it. And builds credibility and relevance of your brand to the users that interact with your ads.
But getting your content to the right people isn’t just about creating great content for your target audience. You also need to understand your competitive market to effectively tailor your ad strategy.
Socialbakers, a provider of social media analytic tools, leveraged their social media data set to conduct an analysis of over 4.5 million ads posted on Facebook and Instagram between January 2015 and February 2016. They teamed up with HubSpot, an inbound marketing and sales platform, to deliver the latest in the world of social advertising.