Video content accounted for an impressive 64% of all the world’s internet traffic in 2014, but even with all the ALS challenges, and cat videos that year brought us, we are due an explosion in consumption over the next 4 years.
According to a new report from Cisco, by 2019, online video will be responsible for four-fifths of global Internet traffic.
The stats for the U.S. are even more impressive, coming in at 85%. Cisco states that the dramatic increase will not only be driven by the increased popularity of OTT video streaming services, but also by the sheer number of us that will be connected by 2019.
Over half the planet will have access to the Internet by that time, but the number of devices able to access the web will be three times as high as the global population!
Global IP Traffic to Reach 2 Zettabytes by 2019 (equivalent to 2.000.000.000.000 Gigabytes). Traffic from wireless and mobile devices will rise to 66% in 2019. Every second, nearly a million minutes of video content will cross I.P. networks by 2019. Internet video to TV grew 47% in 2014, will increase fourfold by 2019. Consumer VoD traffic will nearly double by 2019, to the equivalent to 7 billion DVDs per month.
Cisco predicts that consumer internet video traffic will dominate other types of traffic by 2019, taking a massive 80% share of the global market, but add VoD, P2P, and business consumption to the mix and the figures nudge their way up to the 90% range.
Cisco defines ‘Internet video’ as short-form content, long-form, Internet-to-TV, as well as live-streaming, online rentals and purchases, and webcam views, and estimates that content delivery network traffic will deliver over half of all internet video traffic by 2019.