Top Facebook Video Statistics

By Cristian Gonzalez Guasch •  Updated: 05/18/16 •  5 min read

Last year saw exceptional growth for video on Facebook and the overall trajectory of Facebook video consumption is undeniable. Facebook will be working hard to cement that vision, especially in the areas of live video and VR. Below are five statistics which show the importance of video on Facebook.

  1. Videos have a 135% greater organic reach compared to photo posts on average
  2. The number of video posts per person increased by 94% in the USA and 75% globally in 2015. Facebook now serves a staggering 8 billion video views per day – that’s double the amount the video content users were consuming in early 2015.
  3. Facebook has an average of 8 billion daily video views
  4. People spend 3x longer watching Facebook Live videos compared to those that are no longer live. Live is not the only type of video content getting a lot of exposure on Facebook – video posts in general reach a larger audience, on average.
  5. People have watched more than one million hours of video with Samsung Gear VR, says Facebook

Sources: Facebook Newsroom 1, 2, Techcrunch, Social Bakers, Venturebeat.

85% of Facebook video is watched without sound but it works fine

As much as 85 percent of video views for some publishers on Facebook happen with the sound off — the result of embracing the unique features of the platform, which prioritizes silent videos with striking visuals and text. The intent is to make it easy for people to consume the information presented in the videos without needing to turn the sound on.

Tailoring content to the whims of the Facebook news feed has helped publishers scale on the platform. And it works, which means publishers will continue to do this type of content.

When it comes to distributing branded content, advertisers for the most part have also come to terms with these quasi-silent videos as the de facto standard — non-live edition — distributing video on Facebook. And in these instances, the format works.

More on

Facebook ads enable any company to effectively target posts to specific audiences, this makes it easier to deliver content to the people that actually want to see it. And builds credibility and relevance of your brand to the users that interact with your ads.

But getting your content to the right people isn’t just about creating great content for your target audience. You also need to understand your competitive market to effectively tailor your ad strategy.

Socialbakers, a provider of social media analytic tools, leveraged their social media data set to conduct an analysis of over 4.5 million ads posted on Facebook and Instagram between January 2015 and February 2016. They teamed up with HubSpot, an inbound marketing and sales platform, to deliver the latest in the world of social advertising.

Socialbakers teamed up with HubSpot to bring you an exclusive ebook that covers:

Download The Future of Facebook Advertising ebook now!

Here are some facts, trends and statistics on video ads from North America, South America, Europe, Middle East, Africa and Asia.





Now is the time to make use of video ads. Focus on grabbing your audience’s’ attention as they scroll through their News Feeds. At Vidian we can help you create compelling video ads, with no prior knowledge in video editing, in just a few minutes. Request a demo today!

And stay ahead of the competition by learning how to enhance your advertising tactics and increase Click-through rate, taking your ad budget even further. Download The Future of Facebook Advertising ebook by Socialbakers and Hubspot.

Cristian Gonzalez Guasch

Founder of Vidian Media, SEO since 2008 and ex StubHub/eBay, Microsoft, Prensa Ibérica, 20minutos and Aufeminin. Doing market, keyword and competitor research for the last 15 years.