Google said to be exploring an ‘acceptable’ ads policy

Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say. Google is heavily invested in keeping the web safe for advertising; the vast majority of Google’s business runs on advertising, and it reportedly pays large sums to make sure ads get around the ad… Continue reading Google said to be exploring an ‘acceptable’ ads policy

YouTube will now let brands automatically buy ads on its hottest viral videos

YouTube wants to give its advertisers easier access to “The Next Big Thing.” The Google-owned video-sharing site just launched a new ad product called Google Preferred Breakout Videos that lets brands automatically place their content alongside what CEO Susan Wojcicki described as the site’s “Fastest rising, hottest videos.“

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