Facebook and comScore Expand Partnership for Improved Campaign Measurement

Comscore is expanding their relationship with Facebook to offer to their clients comprehensive reporting of desktop and mobile campaigns. In September, Comscore launched video viewability and engagement for ads on Facebook and Instagram. Today, is expanding this reporting to display viewability for Facebook and video viewability for external publishers via the Facebook Audience Network. In… Continue reading Facebook and comScore Expand Partnership for Improved Campaign Measurement

Facebook Video Advertising Trends

Facebook ads enable any company to effectively target posts to specific audiences, this makes it easier to deliver content to the people that actually want to see it. And builds credibility and relevance of your brand to the users that interact with your ads. But getting your content to the right people isn’t just about… Continue reading Facebook Video Advertising Trends