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5 datos de vídeo en Facebook para 2016

Facebook Video Statistics For 2016 Infographic

El año pasado vio un crecimiento excepcional de vídeo en Facebook, y la trayectoria de consumo de vídeo en Facebook es innegable. Facebook va a trabajar muy duro en 2016 para forjar esta visión, especialmente en areas como vídeo en directo y realidad virtual. A continuación tenéis cinco estadísticas que muestran la importancia del vídeo en Facebook en 2016.

  1. Videos have a 135% greater organic reach compared to photo posts on average
  2. The number of video posts per person increased by 94% in the USA and 75% globally in 2015. Facebook now serves a staggering 8 billion video views per day – that’s double the amount the video content users were consuming in early 2015.
  3. Facebook has an average of 8 billion daily video views
  4. People spend 3x longer watching Facebook Live videos compared to those that are no longer live. Live is not the only type of video content getting a lot of exposure on Facebook – video posts in general reach a larger audience, on average.
  5. People have watched more than one million hours of video with Samsung Gear VR, says Facebook

Fuentes: Facebook Newsroom 1, 2, Techcrunch, Social Bakers, Venturebeat.

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