El año pasado vio un crecimiento excepcional de vídeo en Facebook, y la trayectoria de consumo de vídeo en Facebook es innegable. Facebook va a trabajar muy duro en 2016 para forjar esta visión, especialmente en areas como vídeo en directo y realidad virtual. A continuación tenéis cinco estadísticas que muestran la importancia del vídeo en Facebook en 2016.
- Videos have a 135% greater organic reach compared to photo posts on average
- The number of video posts per person increased by 94% in the USA and 75% globally in 2015. Facebook now serves a staggering 8 billion video views per day – that’s double the amount the video content users were consuming in early 2015.
- Facebook has an average of 8 billion daily video views
- People spend 3x longer watching Facebook Live videos compared to those that are no longer live. Live is not the only type of video content getting a lot of exposure on Facebook – video posts in general reach a larger audience, on average.
- People have watched more than one million hours of video with Samsung Gear VR, says Facebook
Fuentes: Facebook Newsroom 1, 2, Techcrunch, Social Bakers, Venturebeat.