Comscore is expanding their relationship with Facebook to offer to their clients comprehensive reporting of desktop and mobile campaigns.
In September, Comscore launched video viewability and engagement for ads on Facebook and Instagram. Today, is expanding this reporting to display viewability for Facebook and video viewability for external publishers via the Facebook Audience Network.
In the coming months, Comscore will add in-target audience reporting across these platforms, helping clients understand the ads that hit their demographic target. These additions help Comscore deliver to their clients a more complete view of their campaign performance.