Facebook and comScore Expand Partnership for Improved Campaign Measurement

Comscore is expanding their relationship with Facebook to offer to their clients comprehensive reporting of desktop and mobile campaigns. In September, Comscore launched video viewability and engagement for ads on Facebook and Instagram. Today, is expanding this reporting to display viewability for Facebook and video viewability for external publishers via the Facebook Audience Network. In… Continue reading Facebook and comScore Expand Partnership for Improved Campaign Measurement